Ok, so lets backtrack a bit:
On Easter I asked those of you in attendance to “check-in” on Facebook. The goal of that little experiment was to see just how many “unique” people on Facebook we would be able to reach through the check-in process. (BTW what I mean by unique is this: Lets say you and I have some of the same friends on Facebook. Through Facebook’s analytics for our group page, we don’t see duplicate results, we only see people recorded once).
Since that time, through the multiple check-ins that have happened, we have been able to “reach” over 5000 people!!
But that raises two questions:
- Have we actually “reached” them?
- If so, with “what” have we reached them?
The answer to the first question is, well, it’s sortaidunnomaybe…
Actually, to answer the first question we really have to address the second question first. Which (you guessed it) raises another question:
How do we add value to our Facebook check-in that would be compelling to other people and cause them to consider visiting us to see what we are all about?
One way is to “tag” someone who isn’t in Church with you on a Sunday morning with a “wish you were here, why not come with me next Sunday” message?
Another way might be to post your check-in with an inspirational message “having such an awesome time this morning learning how to be a better person“
Another way, and this is the one I want to focus on for a few minutes, is actually adding real substantive value to your check-in. In other words, when you check-in, your check-in actually does something for another human being.
ENTER REACH BY CAUSELY…
A few months ago I came across this awesome ministry called Reach, by a company called Causely. (you can find them here REACH) They are a marketing company that works with small businesses, fitness centers and Churches.
Here’s what they do: They provide marketing materials that you can use in your social media platforms, within your social media connections, and within all your other marketing endeavors that are designed to encourage traffic at your place of business or Church.
Now here’s the cool part: From the money that they charge those business, fitness centers, and Churches, the set aside a minimum of 40% to donate to mission causes on a monthly basis. One month it might be providing Bibles to people in their own language, another month it might be something like school supplies or clean water or support for a local mission’s feeding center.
How does it work?
- The business or Church pays a monthly fee (for a Church our size it would be around $90)
- A person checks-in on Sunday or any other day that they are in the Church…
- That Check-in gets registered and Reach donates to the mission of the month based on the amount of check-ins that month.
The impact of this is something that I think can’t be overstated. It creates a culture of giving, and encourages people to check us out because they see that we are doing something unique that NO ONE ELSE in the area is doing. It creates a sense of belonging to something bigger than the self in people and helps them to possibly see that that bigger than the self thing is God and His Kingdom on Earth in the Church. This…is a GREAT idea.
Now, I have checked into this EXTENSIVELY. I talked to several Pastors starting in November of last year about this. We’ve talked about their experience with the company, the impact it has had on their Churches, and just the general success of the program. Every one of them, to a person, all had great things to say:
- They saw the generosity of the Church increase
- They saw new people, intrigued by the idea of serving others through simply checking-in come to the church and STAY.
- One Church, about our size saw 30 PEOPLE BAPTIZED LAST SUMMER ALONE!!!
All in all, I think that is pretty cool!!!
So, here is what I propose…aside from the obvious “lets do this”
(which I can’t actually say because the leadership and I haven’t talked about this, but since I was sick this week I thought why not just drop the bomb for discussion)
Let’s talk about doing this, see where it takes us. I think it is a great idea that, if we position ourselves correctly to take advantage of it, will help us become a healthier, more vibrant Church..a Church that is turned outward towards other people, and not inward just to ourselves.
Gang, pray about this, I really think this is a great idea for us.